9 Buyer and Seller Trends Driving Home Sales

In today’s fast-evolving real estate market, both buyers and sellers are shaping the landscape with new priorities and behaviors that influence every transaction. From affordability to sustainability, these trends highlight what I think is driving home sales in 2024.

1. Affordability & Creative Financing

Affordability remains a critical factor, especially as mortgage rates fluctuate. Buyers are exploring options like adjustable-rate mortgages (ARMs), temporary buydowns, and even shared ownership models. Sellers are also increasingly willing to offer concessions, such as covering part of closing costs, to attract buyers facing financial constraints.

2. Demand for Move-In Ready Homes

Many buyers, particularly younger ones, prefer move-in-ready homes that require minimal renovations. This trend is largely driven by the desire to avoid additional expenses on top of a new mortgage. As a result, sellers are investing in pre-listing updates, such as fresh paint, modern fixtures, and landscaping, to stage their homes and make them more attractive to younger buyers.

3. Energy Efficiency & Sustainability

Eco-friendly features are top of mind for many buyers, especially as energy costs rise and environmental awareness grows. From solar panels to energy-efficient appliances and improved insulation, homes that reduce utility bills and carbon footprints are highly attractive. Sellers are also adding green upgrades to increase home value and appeal to eco-conscious buyers. But make sure that they payments are reasonable because this could be a hard sale if the lease payments for the green upgrades are high. 

4. Technology-Driven Home Tours

Virtual tours, 3D walkthroughs, aerial shots, and live video showings have become essential, especially as more buyers make decisions remotely or with limited in-person visits. This digital shift makes properties accessible to out-of-state buyers and those who value convenience. Sellers and agents are investing in high-quality media to showcase homes effectively online.

5. Multifunctional Spaces AKA Flex Spaces

The remote work trend is here to stay, and buyers are prioritizing homes with dedicated office spaces, workout areas, and multipurpose rooms. As a response, sellers are staging rooms with flexible uses to appeal to these needs. Homes with layouts that accommodate work-from-home setups or dual-use rooms are highly sought after.

6. Growing Interest in Secondary Homes

More buyers are looking for secondary residences, not just as vacation spots but as investments or alternative income sources. With platforms like Airbnb and VRBO continuing to be popular, properties in desirable, travel-friendly locations are particularly attractive. Sellers in vacation markets are emphasizing rental income potential to capture this buyer segment.

7. Rise of the “Experience Home”

Beyond basic amenities, buyers are seeking homes with experiential features that enhance quality of life. Whether it’s a chef's kitchen, a home theater, or a custom outdoor living area, these added features are big selling points. Sellers are highlighting these “experience” aspects in listings to stand out and attract lifestyle-focused buyers.

8. Urban Suburbs and Walkability

Many buyers are moving to “urban suburbs” that combine the amenities of a city with the quiet and space of suburban areas. This trend is driving home sales in locations with a strong sense of community, nearby shops, restaurants, parks, and schools. Sellers in walkable neighborhoods emphasize these perks, knowing that convenience is a key draw.

9. First-Time Homebuyer Programs and Assistance

With affordability as a constant challenge, more buyers are taking advantage of first-time homebuyer programs, state-sponsored grants, and down payment assistance programs. Sellers working with first-time buyers are increasingly prepared to negotiate on terms to close sales, understanding the importance of these financial incentives.

Whether you’re a buyer or seller, staying informed on these trends can help you make the most of today’s housing market. Recognizing what’s driving demand—and where the market is headed—can lead to smarter, more strategic decisions for everyone involved.